How Right-Wing Icon to Resistance Symbol: This Surprising Evolution of the Frog
The protest movement won't be broadcast, though it may feature amphibious toes and protruding eyes.
It also might feature the horn of a unicorn or the plumage of a chicken.
Whilst protests against the government continue in US cities, participants are utilizing the energy of a neighborhood dress-up party. They've offered dance instruction, distributed snacks, and performed on unicycles, while police look on.
Combining humour and political action – a tactic social scientists term "tactical frivolity" – is not new. However, it has emerged as a hallmark of US demonstrations in the current era, adopted by both left and right.
One particular emblem has emerged as especially powerful – the frog. It started after video footage of a confrontation between an individual in a frog suit and federal officers in Portland, Oregon, spread online. From there, it proliferated to demonstrations across the country.
"There's a lot going on with that little inflatable frog," notes an expert, who teaches at UC Davis and an academic who focuses on performance art.
From the Pepe Meme to the Streets of Portland
It is difficult to talk about demonstrations and amphibians without mentioning Pepe, an illustrated figure embraced by extremist movements during an election cycle.
Initially, when the meme gained popularity on the internet, people used it to express specific feelings. Subsequently, it was deployed to express backing for a political figure, including a particular image retweeted by the candidate himself, portraying Pepe with a signature suit and hair.
Images also circulated in digital spaces in more extreme scenarios, as a hate group member. Participants traded "unique frog images" and established digital currency using its likeness. His catchphrase, "that feels good", was deployed a shared phrase.
But the character did not originate this divisive.
Its creator, artist Matt Furie, has expressed about his disapproval for its appropriation. His creation was meant as simply a "chill frog-dude" in his series.
Pepe debuted in a series of comics in 2005 – apolitical and best known for a quirky behavior. A film, which follows the creator's attempt to reclaim ownership of his creation, he stated his drawing was inspired by his life with friends and roommates.
When he began, Mr Furie experimented with sharing his art to the nascent social web, where other users began to borrow, remix and reinvent the frog. As Pepe spread into fringe areas of the internet, Mr Furie attempted to distance himself from the frog, even killing him off in a final panel.
Yet the frog persisted.
"It proves that we don't control symbols," explains the professor. "They can change and shift and be reworked."
Until recently, the association of this meme meant that frogs became a symbol for the right. A transformation occurred in early October, when a viral moment between a protestor dressed in a blow-up amphibian suit and an immigration officer in Portland, Oregon spread rapidly online.
This incident followed a directive to send military personnel to Portland, which was called "war-ravaged". Demonstrators began to assemble in large numbers outside a facility, near a federal building.
The situation was tense and an agent deployed irritant at the individual, directing it into the ventilation of the costume.
The protester, the man in the costume, quipped, remarking he had tasted "something milder". However, the video went viral.
The costume fit right in for the city, known for its quirky culture and left-wing protests that embrace the unusual – public yoga, 80s-style aerobics lessons, and unique parades. A local saying is "Embrace the Strange."
The costume even played a role in the ensuing legal battle between the administration and the city, which argued the deployment was unlawful.
Although a judge decided that month that the president had the right to send personnel, a dissenting judge wrote, noting in her opinion demonstrators' "propensity for donning inflatable costumes while voicing dissent."
"Some might view this decision, which adopts the description of Portland as a war zone, as merely absurd," she stated. "But today's decision is not merely absurd."
The deployment was halted by courts just a month later, and troops withdrew from the city.
Yet already, the amphibian costume had become a significant symbol of resistance for the left.
The inflatable suit appeared across the country at anti-authoritarian protests last autumn. Amphibian costumes were present – and unicorns and axolotls and dinosaurs – in San Diego and Atlanta and Boston. They were in small towns and big international cities abroad.
The frog costume was backordered on online retailers, and became more expensive.
Mastering the Optics
The link between Pepe and the protest frog – lies in the interplay between the humorous, benign cartoon and serious intent. This is what "tactical frivolity."
The strategy is based on what Mr Bogad calls a "disarming display" – often silly, it's a "disarming and charming" performance that highlights your ideas without directly articulating them. It's the silly outfit used, or the meme you share.
Mr Bogad is an analyst in the subject and an experienced participant. He authored a book called 'Tactical Performance', and taught workshops around the world.
"One can look back to the Middle Ages – under oppressive regimes, absurd humor is used to express dissent indirectly and while maintaining plausible deniability."
The theory of such tactics is three-fold, he explains.
When activists confront a powerful opposition, a silly costume {takes control of|seizes|influences